Africa Development Center

The Africa Development Center (ADC) is the first Global Development Center in Africa with two initial sites in Nairobi, Kenya and Lagos, Nigeria. The ADC will serve as a premier center of engineering for Microsoft, where world-class African talent can create solutions for local and global impact.

Microsoft ADC Game of Learners

Microsoft Africa Development Center (ADC) Game of Learners was a 6-week virtual program that enabled collaboration between like-minded students to come up with a solution that would create impact during this COVID-19 pandemic. The program took the form of a progressive virtual series produced every week, with the announcement of the winner concluding the 6-week series. TAG came on board to develop the program logo and to produce the virtual series.


Africa Development Center logo re-design

ADC approached TAG with the challenge of re-designing their logo; the challenge being to interpret this theme (Expanding the world of Microsoft with African ingenuity) into the new identity. We worked with various elements with the hope of showcasing African ingenuity as well as maintaining ADC relationship to Microsoft. The resulting logo lay emphasis on the role African ingenuity can transform the world, in this case incorporating patterns into letters to render them as African symbols. In light of the new logo, we have worked with ADC to further develop their corporate identity and branding.