Marking 20 years of impact
African Trade Insurance Agency was celebrating two decades of designing innovative financial products aimed at harnessing Africa’s unique trade, investment, & development opportunities. Our task was to deliver this promise through their annual general meeting in Accra, Ghana. This year's session celebrates Africa.
African Nations represent a rich and dynamic tapestry of culture and economic innovation. ATI is proud to be a key strategic development partner to this diverse continent that we call home.
ADC in the Wild
Brand Develpment & Event identity
The African spirit is a free and wild one. When we were told that the ADC Team would be meeting for the first time since the pandemic hit, we went wild! And we thought it was a mutual feeling across the team so we developed an interactive and engaging program over the course of 3 days that entailed a strategy meeting, team-building exercises, and a gala dinner to recognize the best employees for FY21/22.
Given that this was an out-of-the-city event, we developed a theme that would resonate with the location, excite the team to show up and most important of all be memorable to them - "ADC in the wild".
MAERSK @ IFTEX
Exhibition booth and display design
The challenge was simple; how to attract delegates to a space that spoke to the client’s core business. After three years of Covid-19-induced absence, the International Flower Trade Expo, IFTEX, 2022 is set to be held in Nairobi Kenya this year. The expo will bring together more than 125 Kenyan and international exhibiting companies and international flower buyers and visitors from over 40 countries in which Kenya sells its flowers.
Maersk's participation was crucial and aligned with the signing of a Framework of Cooperation between the Kenya Flower Council (KFC) and the Netherlands set to strengthen the adoption of sea freight in Kenya. Whilst opening up a world of possibilities with Maersk’s end-to-end logistics solutions.
ADC African Spirit
Microsoft's commitment to the African continent was reinforced by the unveiling of two state-of-the-art office facilities in Nairobi and Lagos. The Africa Development Centre (ADC), believes in what people make possible. They stand in awe of what people dare to achieve, and we aim to help them in all aspects of their lives. Everything we do is grounded in this belief.
It’s why we designed an identity that welcomes anyone warmly. It celebrates the heritage and future of Africa - built in Africa, for Africa and the world. It highlights the ingenuity of the African spirit dedicated to the realisation of Microsoft’s goals. Let's make ADC Great!
Our Impact by numbers
Fresh new look, same sweet love
Brand Design, Product Photography and Creative Design
At Sweet Art Gourmet Chocolate, their chocolatier uses the best quality premium couverture chocolate to hand make the best Chocolate treats right here in Kenya. Using only the freshest ingredients, they make the best chocolate bars, moulded soft fill chocolates, truffles, treats and chocolate bark for your indulgence. SweetArt Gourmet Chocolate also does unique events setting up chocolate dessert counters and wine/whisky chocolate pairings on request. Being artisans, they do all kinds of flavours for one to experience a unique chocolate adventure truly.
We designed a new packaging design to give SweetArt a new look, a refreshing break from the old and to support the concept of hand-made gourmet chocolate. Let's just say the market welcomed a new kid on block, everyone knew we were new!
From Africa to the World!
Corporate ID & Brand Development
The Microsoft Africa Development Center (ADC) is the first Global Development Center in Africa with two initial sites in Nairobi, Kenya and Lagos, Nigeria. The ADC will serve as a premier center of engineering for Microsoft, where world-class African talent can create solutions for local and global impact.
Africa Development Center (ADC) approached TAG with the challenge of re-designing their logo; the challenge being to interpret this theme (Expanding the world of Microsoft with African ingenuity) into their new identity. We worked with various elements with the hope of showcasing African ingenuity as well as maintaining ADC relationship to Microsoft. The resulting logo lay emphasis on the role African ingenuity can transform the world, in this case incorporating patterns into letters to render them as African symbols. In light of the new logo, we have worked with ADC to further develop their corporate identity and branding.
Nanyuki's Best Kept Secret
Brand Identity & Communication Campaign
Set on the picturesque foothills of Mount Kenya, Crest Residence & Equestrian Nanyuki is a 1360acre Luxury country residential & equestrian estate, embracing natural farm living. It is designed as a mixed-use lifestyle estate consisting of both Country & Equestrian themed estates, a mature Lifestyle village, an old English town, a private members country club, International school, specialty hospital and an unprecedented range of recreational facilities.
Crest Nanyuki engaged us to assist in the development of a communication strategy that involved the development of communication materials, branded items and communication assets their client engagement events. We managed to extend the property's logo as a brand identity, designed some ATL communication ads, a mood board video and the pitch presentation used at the client engagement events.
Oracle Showcase Day!
Event Identity & Communication Campaign
Oracle Corporation is an American multinational computer technology corporation with its headquarters in Redwood Shores, California. The team in Kenya hosts an annual Cloud Day and Customer Experience event - MCX & MCD event to engage with clients and showcase the latest technology products and services they have to offer. These sessions are tailor-made for clients enabling them to discover how to engage customers in new ways by maximising connected data, using advanced personalisation to build one-to-one marketing experiences and networking opportunities with other ICT professionals.
The Oracle team in Kenya engaged us to plan and execute the 2019 Oracle MCX & MCD event. We went on to develop the Event Identity, all the communication materials and collateral, design of the event concept, branding around the event grounds - graphic design and editing the international content videos in line with the agenda of the local event.
More Than Just Air Travel
Event Identity & Communication Campaign
The International Civil Aviation Negotiation Event (ICAN2018) was held in Nairobi, Kenya from 10th to 14th December 2018, with the Kenya Civil Aviation Authority (KCAA) as the official host. It’s an annual event that provides states with a central meeting place to conduct multiple bilateral (regional or plurilateral) air services negotiations or consultations. It offers a forum for the participants to learn about current trends, discuss and exchange experiences, as well as providing excellent networking opportunities.
Kenya Civil Aviation Authority (KCAA) engaged us to assist in the development of a communication strategy and event preparation, planning and event management of the ICAN2018 Event. This was a Presidential and UN agency event that involved a lot of careful planning and heavy logistics.
We developed a localised event identity for all communication, designed the UI/UX layout for the event website and mobile app, developed all the Above The Line communication campaign - billboards, print ads and DIF videos for various LED screens in the airport and around the city.
A Serene Savannah Experience
Event Identity & Communication Campaign
Stoni Athi Resort is a boutique hotel located in an expansive savannah ranch, in Kenya. Stoni Athi runs with the aim to give an authentic serene Savannah experience as they strive to be a leading environmentalist resort. Stoni Athi approached us to help them launch their brand in Kenya. The launch strategy involved the development of the Corporate and Brand identity.
Our task was to develop an identity that would help the target audience resonate with the savannah ranch. We worked with various elements with the aim of showcasing the savannah feel as well as emphasising the resort commitment to environment sustainability. Beyond the logo, we defined the resort's style and guidelines, developed the stationery, signage, advertising and marketing collateral.