Microsoft Africa Development Center

Corporate ID & Brand Development

The Africa Development Center (ADC) is the first Global Development Center in Africa with two initial sites in Nairobi, Kenya and Lagos, Nigeria. The ADC will serve as a premier center of engineering for Microsoft, where world-class African talent can create solutions for local and global impact.

Africa Development Center (ADC) approached TAG with the challenge of re-designing their logo; the challenge being to interpret this theme (Expanding the world of Microsoft with African ingenuity) into their new identity. We worked with various elements with the hope of showcasing African ingenuity as well as maintaining ADC relationship to Microsoft. The resulting logo lay emphasis on the role African ingenuity can transform the world, in this case incorporating patterns into letters to render them as African symbols. In light of the new logo, we have worked with ADC to further develop their corporate identity and branding. 

Crest Residence & Equestrian Estate 

Brand Identity & Communication Campaign

Set on the picturesque foothills of Mount Kenya, Crest Nanyuki is a 1360acre Luxury country residential & equestrian estate, embracing natural farm living. It is designed as a mixed-use lifestyle estate consisting of both Country & Equestrian themed estates, a mature Lifestyle village, an old English town, a private members country club, International school, specialty hospital and an unprecedented range of recreational facilities.

 

Crest Nanyuki engaged us to assist in the development of a communication strategy that involved the development of communication materials, branded items and communication assets their client engagement events. We managed to extend the property's logo as a brand identity, designed some ATL communication ads, a mood board video and the pitch presentation used at the client engagement events. 

Oracle MCX & MCD Event

Event Identity & Communication Campaign

Oracle Corporation is an American multinational computer technology corporation with its headquarters in Redwood Shores, California. The team in Kenya hosts an annual Cloud Day and Customer Experience event to engage with clients and showcase the latest technology products and services they have to offer. These sessions are tailor-made for clients enabling them to discover how to engage customers in new ways by maximising connected data, using advanced personalisation to build one-to-one marketing experiences and networking opportunities with other ICT professionals.

 
The Oracle team in Kenya engaged us to plan and execute the 2019 Oracle MCX & MCD event. We went on to develop the Event Identity, all the communication materials and collateral, design of the event concept, branding around the event grounds - graphic design and editing the international content videos in line with the agenda of the local event.

International Civil Aviation Negotiation Event

Event Identity & Communication Campaign

ICAN2018 was held in Nairobi, Kenya from 10th to 14th December 2018, with the Kenya Civil Aviation Authority (KCAA) as the official host. It’s an annual event that provides states with a central meeting place to conduct multiple bilateral (regional or plurilateral) air services negotiations or consultations. It offers a forum for the participants to learn about current trends, discuss and exchange experiences, as well as providing excellent networking opportunities.  

 

Kenya Civil Aviation Authority (KCAA) engaged us to assist in the development of a communication strategy and event preparation, planning and event management of the ICAN2018 Event. This was a Presidential and UN agency event that involved a lot of careful planning and heavy logistics. 

 

We developed a localised event identity for all communication, designed the UI/UX layout for the event website and mobile app, developed all the Above The Line communication campaign - billboards, print ads and DIF videos for various LED screens in the airport and around the city.  

Stoni Athi Resort

Event Identity & Communication Campaign

Stoni Athi Resort is a boutique hotel located in an expansive savannah ranch, in Kenya. Stoni Athi runs with the aim to give an authentic serene Savannah experience as they strive to be a leading environmentalist resort. Stoni Athi approached us to help them launch their brand in Kenya. The launch strategy involved the development of the Corporate and Brand identity.

 

Our task was to develop an identity that would help the target audience resonate with the savannah ranch. We worked with various elements with the aim of showcasing the savannah feel as well as emphasising the resort commitment to environment sustainability. Beyond the logo, we defined the resort's style and guidelines, developed the stationery, signage, advertising and marketing collateral.