Where Work Happens.Ke

Influencer campaign

 “Hybrid work represented the biggest change to the way we worked in a generation.” Satya Nadella.

We set out to simplify how to use the Microsoft Teams on social media with our ‘#MicrosoftTeams’ campaign. We designed a blended influencer campaign that utilised a combination of editorial articles and comical skits by select influencers to enhance talk-ability and share-ability amongst our target audience. During the campaign we focused on showcasing the best of the app using feature presentations, demos and user generated content. 

We were tasked with creating awareness about the product (Microsoft Teams) to as many potential users as possible and drive authentic organic conversation about Microsoft Teams, what it can do and the experiences from using it. This was in line with the overall goal of the campaign - Inform. Persuade. Differentiate. Remind (DRIP PR formula).

Our Impact by numbers 

3.38M

potential reach against 2M

5,927

retweets and shares

No.2

trending topic in Kenya

300

attendees in the social hangout on Microsoft Teams

65%

Teams Activations by new users

45%

No. of Team meetings that increase during and after campaign

Youth Agri Challenge Kenya

Lead Generation campaign

With the revival of the 4-K Clubs, there is an opportunity to provide the perfect environment for pupils to engage in activities within the agricultural value chain holistically. Junior Achievement Kenya (J.A.K), sought to host a Youth Agriculture (Agri) Challenge, which aimed to encourage youth who are members of the J.A. Club to develop innovative transformational solutions that will solve everyday problems and help create positive change within the Agricultural Sector. The Challenge also aimed at building an interest in agriculture among the young students to improve their livelihoods. Beyond the competition, the program  ensured that learners have access to knowledge of agriculture. All schools countrywide were invited to own and participate in the roll-out of the 4-K Clubs by tuning in to watch and letting local communities be aware of the event.

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Our role was to conceptualise and develop a campaign that was targeted at creating demand generation (sign ups) and traffic to the registration form to the challenge.

Our Impact by numbers 

934K

in potential reach

(against a 420,000 target)

7,084

Clicks on signup forms

(against a target of 3,000)

396

registrations for the competition

i.e., 99% achieved (against a target of 400)

Telling East Africa's story our way

Lead Generation campaign

East Africa Story Telling (EAST) Festival #EASTFest21 is a four-day hybrid conference to reinvent storytelling and journalism in East Africa. It will bring together the brightest minds on media innovation and media viability from the three East African countries: Uganda, Tanzania, and Kenya. 

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Deutsche Welle Akademie approached us to conceptualise and develop a campaign that was targeted at creating demand generation (sign ups) and traffic to East Festival’s website as a build up to the festival. 

Our Impact by numbers 

3.4M

in potential reach

(against a 1M target)

1,623

attendees (against a target of 1,000) 

18.3K

profile visits on Twitter

during the campaign period

$15.8K

Economic value achieved on Twitter against a $3,000 budget

#FutureNiDigital is a flagship project by Microsoft, the State Department of Trade and Stanbic Foundation. It’s a platform that gives the masses interested in learning technical skills, digital skills, soft skills and entrepreneurial skills the opportunity to learn and grow their businesses with these essential skills, free of charge. The platform has a catalogue of over 40 free courses in the said areas for any person interested to leverage on improve their skills and knowledge.  

Microsoft approached us to conceptualise and develop a campaign that was targeted to get as many people registered on the platform upon launch. 

91.7%

456

in potential reach

(against a 3M target)

positive sentiment score (against a 90% target)

influencers talked about the platform (against a target of 300 influencers)

255%

increase in sign ups on the platform; from 628 to 2,256

Skilling Africa's youth for the future

Lead Generation campaign

The African Development Bank, together with partners – The Rockefeller Foundation, Microsoft and Facebook – launched the Coding for Employment Program. By training youth in demand-driven Information and Communications Technology (ICT) curriculum and matching graduates directly with ICT employers, this new Program prepares Africa’s youth for tomorrow’s jobs and unleashes the next generation of young digital innovators from the continent.

Microsoft approached us to conceptualise and develop a campaign that was to run in 6 countries; Kenya, Ghana, Ethiopia. Algeria, Morocco & Pakistan across 2 continents over a 4-week period. 

429K

57.5K

in potential reach

(against a 3M target)

clicks that led to the digital platform

people completed courses on the online platform during the campaign period

3,504

people signed up on the platform

Giving Kenya's Insurance a makeover! 

Mdogo Mdogo tu hujaza kibaba

Britam Asset Managers is a leading asset management company with operations in Kenya and Uganda. Britam Asset Managers key focus is to drive a savings and investment culture in the markets in which it operates.  

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In efforts to grow its market share, the organisation was on the lookout for an agency that would run a digital campaign, with a focus on education and awareness of the savings products available to them namely unit trust funds. The saving product focus of this campaign being the Money Market Fund. In order to have active participation, Britam’s aim was to run a savings challenge with regular rewards to be issued for those who would not withdraw their investments by certain periods.

Our insight into the brief: Kenyans have a belief in “haba na haba hujaza kibaba” – little by little you will get what you want from your investment or hard work; from this, we developed #MdogoMdogo as our campaign title. We ran an 8-week campaign, with a focus on Instagram, Facebook, Twitter, Google Search, Google Display and third-party websites.

1.19M

46K

impressions

reach

clicks to landing page

1,400

qualifiable leads

Kenya's 1st home away from home

Digital Strategy, Content Creation and Lead Generation

Qwetu is the preferred student accommodation in Nairobi offering a safe, clean, and fully furnished living environment that college and university students would love to live in.

Qwetu Student residences opened its doors in August 2017 with the two flagship properties in operation. In April 2019, the Parklands residence opened with 578 beds and had 10% occupancy at the beginning of the project. The brief was to increase the occupancy to 140% i.e., fill 700 beds across all properties, create demand and create awareness to parents. We used digital content and sponsored campaigns to increase traffic and generate quality leads to Qwetu’s booking site using only social media platforms i.e., increase room occupancy, increase lead generation, and provide a brand experience.

Over the next 16 months, we developed a digital marketing strategy that incorporated marketing strategy, content creation, community management & engagement, creative design, and Event Management.

Our Impact by numbers 

10.5M

impressions

57.2%

increased in room occupancy

110K

clicks to the booking website

24.3%

increase in acquisition from social media

2,000

people on the waiting list

1,170%

in goal conversions