CGIAR Science Week 2025
Key messaging conceptualization, Press Releases, Media Outreach & Impact measurement
CGIAR Science Week 2025 brought together the world’s leading scientists, policymakers, and innovators to tackle critical global challenges in food, land, and water systems. Hosted by CGIAR and KALRO, the inaugural event featured high-level plenaries, strategy dialogues, science showcases, and field visits, advancing research and innovation towards a sustainable, food-secure future. The Arts Group Ltd was proud to manage the public relations strategy, planning and its execution. Our PR strategy included targeted media outreach, strategic partnerships, and thought leadership to elevate awareness, engage key stakeholders, and amplify key event discussions.
Our Impact by numbers
70+
news items published over mainstream media
80+
journalists attended & covered the event
120+
press items since Feb 2025
9.9M+
Global media reach** from Prowly.com
$26.3K
advertising value gained in USD (Kes. 3.4M)
$129.8K
PR value gained in USD (Kes. 16.8M)
8th ALE 2024/ Mercy Corps
Key messaging conceptualization, Press Releases, Media Outreach & Impact measurement
The 8th AgriFin Annual Learning Event (ALE) in Nairobi, Kenya, united over 400 global leaders in digital agriculture, government, development agencies, and tech innovators to explore the theme "Enabling Rural Economies: Creating Lasting Impact for the Digital Ecosystem in Africa." Focused on AI, climate resilience, and sustainable agriculture, the event aimed to position AgriFin as a leader in driving digital innovation for Africa's rural economies. Our PR strategy included targeted media outreach, strategic partnerships, and thought leadership to elevate awareness, engage key stakeholders, and amplify key event discussions.
Our Impact by numbers
30
digital articles published
23
journalists attended & covered the event
10
news items published over mainstream media
$8.4K
total Advertising value gained from the Media coverage
$41.8K
total Public Relations Value gained from the Media coverage
KMRC Affordable Housing 2023
Key messaging conceptualization, Press Releases, Media Outreach & Impact measurement
Each year, the Kenya Mortgage Refinance Corporation (KMRC) hosts its annual Affordable Housing Conference, spotlighting the impact of policies and initiatives aimed at expanding access to affordable credit for Kenyans.
For the 2023 edition, our mission was to increase awareness of the conference and its objectives among stakeholders, policymakers, researchers, and the general public. We achieved this by engaging audiences through insightful media interviews and discussions, inspiring action to support and invest in sustainable housing solutions. The event also served as a platform to showcase key innovations, fostering collaboration and partnerships that drive real change in the housing sector.